Credits and plans

How do credits work?

A 10-step plan costs 1 credit. Here's how to get credits, where to see your balance and what's free.

Credits are Unicorn Express's pocket change. Generating ideas is free and unlimited. Turning an idea into a 10-step plan costs 1 credit.

How to get credits

  • 3 welcome credits when you create your account, as soon as your email is verified. Once per person: the unicorn has a good memory.
  • Packs on the Pricing page: 10 credits for $4, or 30 credits for $9 with PDF export thrown in.

Where to see your balance

Your balance is shown at the top of the page and at the bottom of your account's sidebar. It updates right after a purchase or a generated plan.

With unlimited for life

One $49 payment, and 10-step plans are unlimited (up to 50 per 30 days, so the unicorn can catch its breath): they no longer touch your balance. PDF export is included. No subscription, nothing renews. The credits you bought stay put, just in case.

What's free

  • Generating ideas (as many as you like)
  • Saving your ideas and marking favorites
  • Rereading a plan you already generated

Don't like a plan? You can regenerate it: that costs a new credit, except with unlimited.